With quite an economic industry, plumbing advertising produces ads for residential or commercial plumbing products or services.
Promoting your plumbing company online can help your business showcase from competitors and earn more sales, calls, and appointments. But how will you get started with plumber advertising and try to make the most out of it?
Keep reading to learn more ideas about advertising your plumbing business for companies in your niche and industry. If you need some help with using plumber digital advertising, give us a ring or contact us online to help you generate more revenue and plumbing leads.
7 Plumber Advertising Strategies
1. SEO – Search Engine Optimization
Ideally, when users are searching for the best plumbing businesses, they explore Google. This is done to find your business efficiently and if you want your site to appear on the first page of search results.
Plumber SEO helps increase your rankings in search results for phrases and keywords related to your plumbing business. Therefore, it’s vital to rank higher on the search results as 75% of searchers don’t go after that page.
So, choosing the right keywords can help you use SEO as a plumbing advertising idea.
First, start off using keyword research to determine the phrases users search online to locate your business. Then, you can include those keywords in relevant places on your websites, such as in your title tags, body copy, and headings.
One best method is to use long-tail keywords as compared to short-tail keywords. Long-tail keywords contain more than 3 words that can help you bring more qualified leads. Whereas short tail keywords, like ‘plumbers,’ are highly generic and competitive.
2. Do Everything Possible To Show Up in the 3-Pack of Local SEO Rankings
As a plumber, you will most probably tailor to a specific area. When you use SEO, make sure your website appears in the search results of consumers who can essentially use your services.
If you type in your phrases or keywords and find that Google listings take over the first page of results, it’s best to use local SEO.
To begin, you can sign up for your listing using Google My Business – a free service for your plumber advertising business.
This type of listing provides hours of operation, contact information, reviews, and photos of your business. Creating and filling details on such listings is essential as it might be the first thing potential consumers see online.
You can also add content along with photos to this listing. If you have a blog, infographics, or videos, this is a perfect place to link to them.
Similarly, the reviews section is also crucial. This provides your business an opportunity to interact with your customers
To Boost Your Plumber Local SEO do the Following:
Get Backlinks to Your Plumbing Website
Plumbing companies are using SEO techniques to build their brand presence and get backlinks to their websites. However, they are often frustrated because they do not know where to start. Backlinks help show search engines your plumbing company is legit.
Search engines are constantly looking for new links and websites to rank, so they can show their results more prominently. But most people don’t know how to ensure that their website is getting enough backlinks. To get more traffic, these plumbing companies need links that are high quality.
Include Location pages and services on your website
Location pages and services are some of the most critical aspects of any website. They allow people to find and contact your company. They provide a platform for potential customers to learn more about your company. They also help search engines understand what areas you serve and what services you offer.
Create a Solid Website Structure with Internal Links
In a world where people use the Internet for their everyday work, websites are now the go-to place for information. Many find themselves struggling to build effective websites that can hold up to their ever-changing needs. As a plumbing company, you swill need a solid website structure with internal links if you want to rank for local plumbing keywords.
Write Blogs and Internal Link to Service Pages
Blogs are a great way to get content out to your audience. They are also a great way to build your brand and increase traffic.
Do Proper Internal Linking
Ensure that you have an internal link on every page of your blog. This will help people find other relevant content on the website and will also be able to find it in the future.
Use The Right Internal Anchor Text for Your Plumbing Website
Use blog post titles as internal links for related content. For example, if you’re writing about how to start a blog, you can use “How To Start A Blog” as an internal link for related content like “How To Start A Blogging Business”.
Need Help With Local SEO? Our team can help. Contact us for more information
3. Google Local Service Ads
PPC is another technique that your plumbing business can utilize. These are paid ads that appear high at the search engine results, just above organic listings.
This method is based on a bidding system. You can select keywords you want to trigger your ads to and set a maximum bid. If your set bid is highest, your advertisement will appear at the top of search engine results.
The best thing about PPC advertising is to choose your budget. Just set your max bid, and you will never have to worry about incurring extra costs.
Another great perk is you don’t have to wait for results. Since SEO takes time, you can start earning traffic from your PPC ads and campaigns as soon as your advertisements go live. This is a superb method to use while working on increasing your website’s rankings with organic SEO.
In addition to using traditional PPC ads, you can also make use of Google Local Services ads. These ads are specially offered to service providers that operate locally, such as contractors, plumbers, and electricians.
This plumber advertising idea is an ideal investment as it allows you to reach users who are most likely to become consumers. In general, PPC visitors are 50% more expected to buy than organic visitors.
4. Plumber Advertising Through Email Marketing
Email marketing is the best option to personally reach your target consumers that are interested in your business. It can be a productive and efficient method for developing relationships that inspire people to buy from your store.
First, ask people to sign up on your email list just like including an email sign-up bar in the header/footer of your website or use pop-up email sign-ups. These are the best ways to add opportunities for people that are interested in your product and services.
It is best to avoid purchasing an email list or emailing users without their permission. These won’t be valuable and beneficial leads for your business.
By signing up on the email sign-ups, you encourage users to enter their email addresses to receive a special offer or coupon. This will help you to invite them to join your email list! Happy!
Once you receive their email addresses, you can start promoting your plumber advertising strategy.
5. Social Media Advertising for Plumbers
An engagement using social media is an effective method to reach your target audience. Don’t worry if you don’t have a social media account; it isn’t too late to begin.
Some of the favored social media platforms are Facebook, Instagram, Twitter, LinkedIn, and Pinterest. It’s best to figure out the platforms that suit best with your business needs. You can do this perfectly by analyzing the media used by your target market.
Social media networking allows you to connect with your potential customers to share content, address concerns, and answer questions. Hence a great way to reach out to your consumers.
You can also direct people to your website and get them interested in your product and services. This is an outstanding opportunity to connect with your potential customers and target market.
Various social media platforms also offer an opportunity to create paid ads. Similar to PPC ads, you can also create Facebook advertisements. Instagram, LinkedIn, and Twitter each offer their own set of advertising services.
Through the use of these networking platforms, you can attract relevant traffic to your business’ site.
Tips to Run Effective Social Media Promotion for Your Plumbing Company
Be Consistent on Social
To succeed with social you need to be active. Make a solid 3-month content strategy that includes both long form and short form content. Social media is a platform that you can use to grow your audience. You can be unique or blend into the crowd, but you need to make an effort.
Engage with Influencers in the Home Service Industry
Influencers are a critical part of the home service industry. They help promote your brand and increase revenue through word-of-mouth marketing. A successful influencer campaign is one in which the influencer is sharing content that complements your brand and sells your product or service. If you have an influencer marketing campaign, this article will provide you with ideas on how to nurture the relationship between you and your influencer.
Comment on Posts of Home Service and Industry Leaders
By commenting on posts of home service and industry leaders you can improve the number of eyeballs that hit your account. We know it’s time consuming and super unscalable, but no one said this would be easy.
6. Run Effective Google Ads for Plumbing Leads
Google Ads (previously Google AdWords) is still a productive method to advertise your plumbing business. It can be costly and requires expertise. Therefore, some marketers have grown frustrated with it as a platform.
Still, effectively targeted ad campaigns focusing on budgeting, ROI, and demographics can help plumbers earn big using Google Ads.
Depending on the target city for plumbing jobs, Google Ads might be less costly than you think. In any of the cases, we recommend you hire a Google Ads certified manager.
A Few Tips for Advertising Your Plumbing Company on Google:
Use Specific Keywords in your Google Ads Campaign for higher conversions
Google Ads is a powerful tool for marketing and sales. It allows you to create ad groups, use keywords and set daily or lifetime budgets. Google uses an algorithm to determine which ads are shown when a user searches for your product or service. If you target specific keywords you can get higher conversions for your plumbing advertising campaign.
Use Specific Location or Industry Targeting in Google Ads for Your Plumbing Ads
Google Ads offer a variety of features that allow you to target only people in your area. This helps create a more efficient ad campaign and increase the rate of conversions. Google Ads offers a variety of ways to target your campaign. For example, you can target by website type (e.g., Google), industry (e.g., healthcare), location, or interests.
Use Negative Keywords in Your Plumbing Google Ads Campaign
Negative keywords are words and phrases that are irrelevant to the advertiser’s business. The basic idea is that these words or phrases should not be used in the ad text. This is a must-do for Google Ads advertisers, especially those who want to keep their ads out of certain parts of the Google Search Network
Test Multiple Landing Pages of Your Plumbing Website
There are many different types of marketing strategies being used in businesses today. One strategy that is more prominent these days is the use of landing pages. Landing pages are a type of website that offers a single-page website with one specific call to action. When people land on this page, they are directed to make a purchase or sign up for a service. For instance, if you own a plumbing company, you might advertise with a landing page that says, “Free estimate.” The purpose of using a landing page is to make it easier for customers to find what they’re looking for.
7. Take a Close Look at your Plumbing Website
Nothing provides better promotion than your very own plumbing website. Website designing is essential for personalization and conversion since campaigns or ads don’t end till a user converts into a consumer.
Several design elements can close the business deals on plumbing companies from a clean codebase and CTA (calls to action). Web designing also links with SEO to generate more revenue and leads, making it even more compelling from an advertising viewpoint.
The best trick is to keep your plumbing site clean and simple so that emergency call-in consumers can find the required information quickly. Listed below are some of the vital elements of a plumbing website that converts into productive leads:
- A professional logo and name.
- Unique selling points.
- The locations you work for.
- Your contact number.
- An approachable way to request work.
- List of products or services provided.
- Accreditations and awards.
- Photos and/or reviews to assure your work.
One great example of a plumbing website is “John the Plumber” from Ottawa, Canada. As soon as a user lands on the webpage, they can see the services offered, in which cities, and why they should consider John the Plumber.
If you never got a chance to create a website before, don’t worry. There are many accessible and affordable tools to create websites, such as WordPress or Wix for website creation and Canva or Looka for professional logo designing.
Generate Leads with Plumber Advertising Ideas
As an owner of a plumbing business, it’s stressful to manage all aspects of your industry. Advertising is somewhat that is often neglected as it requires effort and time. You might be already busy putting that effort and time into your business to help your customers.
At JetRank, we can help you build effective advertising campaigns to focus on growing your business and nurturing leads. As a full-service company, we offer SEO services, social media marketing, PPC campaign management, etc., to fit your business needs.
We have 330+ active clients, and they love the work we do as we create unique plans for each of their businesses. You won’t get cookie-cutter-style plans!
With our affordable and transparent pricing, you will never be in doubt about our pricing plan. At JetRank, we provide you with all the relevant pricing and information for our services to make your business’s correct decision.
If you’re ready to start your plumbing business with digital advertising, speak with a strategist or give us a call us today. Or, contact us online to bid for a free proposal!
Looking forward to work with you!