Local SEO Ranking Factors

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Local SEO ranking factors

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Local SEO Ranking Factors – The Ultimate Guide to Local SEO

Optimizing your business for local search (Local SEO) is much more important than ever, especially given that Google uses location data as a ranking factor in ranking results. 

The mission of Local Search Optimization is increasing online visibility when someone types a local search into their browser–whether those searches have specific intentions like buying furniture or just want information on restaurants nearby!

What is SEO?

93% of all website experience starts with a search engine. It’s important that your company appears when you search keywords describing your product or service on the internet. 

For example, someone may type “restaurant near me”. The restaurants properly optimized for SEO will show up at the top of the search results. Showing up higher on search results will get your listing higher clicks and bring in highly relevant traffic to your business.

What is local SEO?

Local SEO is the process of finding and strengthening your company’s online presence to increase leads, visibility on search engines like Google My Business (GMB) or Yelp as well as brand awareness. It includes optimizing a business profile for each location you own with keywords related specifically to that area–and getting them listed quickly using nap citations if possible!

Local SEO Ranking Factors

Google has multiple algorithms, one of those is specifically for local search results. Today we’ll be covering some of the top local ranking factors for the Google algorithm. 

What are the local ranking factors?

A local search must show that you’re useful and well known. Let’s see how one could work on this factor through concrete steps.

Local pack results are very important as they help in local ranking factors. About local pack results, The Local Pack is a section of Google’s search results that shows the local business related to your query. Whenever your query has local intent, Google will show three local businesses that might answer your query which helps in link building as well.


Links play a significant role in improving the organic search rankings of your website. When other sites link to your website it drives traffic and signals to search engines that it trusts you. When you link to legitimate external websites, your website can help users find specific information about their interests. 

Local Backlinks

Whenever possible be sure to obtain backlinks from local websites. This may include local directories or business networking websites that you are a part of.

How do I build links for local SEO or local link building?

When you create new content blogs and news websites can link to it as a way to reach their subscribers. You’ll have to reach out to industry editors, bloggers, or other sites to get them to see your content. When you develop a new website you could reach out to local businesses and ask them to link to your new content.

Online reviews

Local SEO ranking signals include the total number, frequency, and variety of reviews received by businesses. Google believes this was merely an indication that customer support is positive for the products. Google wants to deliver the best possible experience to its users. So showing businesses that have a good reputation makes sense.

Google Reviews

Work to create a Google review promotion strategy generating a continuous stream of new customer reviews for your local business which are positive and include relevant information about your local services.


Web directories and reference books are today the equivalent of the older yellow pages. Creating Local Citations also means local visibility is a great way to get more comprehensive business information on the web and obtain local backlinks. 

The use of directories and citations confirms your accurate contact information for both search engines and users. Local businesses and local SEO rankings, and citations all work together to make your businesses and sites rank higher. 

Local content

Users like communicating with brand-based content and brands in relevant, relatable, and community-based ways. Search engines serve to bring websites of extremely high quality to the users. 

Use these words in your copy to attract users and bring people to your home city and improve your local search results, and local content can increase local search results.

Optimize your content for better local rankings

Google can’t help you unless you include that keyword in your website. If your business has been in city X you will already have an explanation for it. Local rankings are also connected with local ranking signals.

How do I build links for local SEO?

When you create new content blogs and news sites can link to it to reach their subscribers. You’ll have to reach out to industry editors, bloggers, or other sites to get them to see your content. 

You may also use Google Alerts which track your business’s mentions on news sites, it will help you increase your local visibility and increase your site ranking as well.

Google My Business Optimization

Google Business is the most important local SEO platform. Many people will come to your website after reading your page My Business and you will receive a good response. An owner-verified listing is a factor helping improve your rank. 

In addition, you can earn feedback from your audience by doing a review. When businesses have some bad reviews, Google will understand them and give them up higher in its rankings. 

Here are the top GMB-related local ranking factors in the GMB Category: Local search ranking factors: Local ranking factors. Search engine listings. 


NAP citations are places where you list the name, address, and phone. Google makes use of NAPs to verify the accuracy of your business information. 

The more often they see NAP citations for your business the more confident they are that your address is where you say it is and that your telephone number is correct. 

Therefore, it would be important to have a uniform NAP certificate on as many reputable websites as possible. Google uses these citations to ensure all your business details are accurate. 

Google maps are important as a local finder searches business names, addresses, native google reviews as well.

Local SERPs describe the results that show up for a local-based query based upon where the customer is. Local SERPs usually include a local 3-pack on top and show the most relevant results on the map.

How does local SEO work?

The Google algorithm can be difficult to understand, but local search optimization is a key component that makes or breaks your company’s online presence in the marketplace. Local SEO ranking signals are determined by; 

  • The content of user’s searches for businesses close-by (i e: “Where do I find________?”. This could include restaurant reviews, directions, and more).
  • How often does this business appear when they type it into Google?
  • Search terms related specifically to a location such as ‘CBD oil bar’ may influence rankings because people looking up shops with these types of products would also expect nearby results not only show them ads catering exclusively towards making buying decisions.

Why is local SEO important?

46% of all Google searches have “local intent” 29% of results within the Google SERP are local. Most local shoppers are looking for a store or company that specializes in selling local products and services compared to other cities.79% of consumers who search Google for that specific brand visit the shop that day. 

So, it’s obvious the local industry makes up an enormous amount of the SEO world. For local businesses, it’s important to make them at the top of the search engine results.

Some key factors that play an important part are:

Keywords for local SEO

Users enter specific keywords that draw up results using these keywords. When you select keywords, you should focus on the long-tail keywords. These keywords contain a total of at least three words. Short tail keywords just contain just a couple of words. 

Once you have a keyword on your site, you’re going to start optimizing your website to make your website increase the rankings. When u have the keywords.


Whether you’re a business owner or someone who is simply interested in local SEO, this guide has the information and tips that will help you succeed. 

From understanding what keywords to use for your own content, to how to build links for better rankings, we’ve got it all covered here. 

We hope that by reading through this article (and following our advice), you’ll be able to make smarter decisions about your digital marketing strategy moving forward. Good luck!


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Roger Avila
Roger Avila

Roger is an SEO manager at JetRank

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