Marketing sets the primary foundation for future success, and it incorporates many aspects, one of t includes advertising. The main goal is to showcase your name by making it synonymous and recognizable with your type of business niche.
HVAC advertising needs to develop a robust competitive plan if the HVAC industry is expected to grow in the next 5 years. Else your company might become an aloof thought to your customers.
You might have spent the past few years concentrating on traditional marketing and advertising methods for your HVAC company. It’s a pretty smart move to study how digital marketing and advertising strategies work as 80% of customers conduct their search online for a service or product.
Though, which advertising strategies are perfect for your HVAC business? Read on and find out below, as we’re highlighting the 5 HVAC marketing ideas that’ll improve your budget and advertising plan.
5 HVAC Advertising Strategies That Work
Now that you realized how advertising can help your business let’s go through and look at HVAC advertising ideas you can use to attract traffic and lead to your company website.
1. Use Pay-Per-Click Advertising to Attract Leads
PPC or Pay-per-click ads serve as an excellent marketing channel for your HVAC business, especially if you want to accomplish everything within a limited budget. Plus, their ROI (return on investment) is extensive, with companies earning $8 as profit for every $1 they spent in
PPC ad campaigns let you set bids based on the amount you’re willing to pay per click to your website, i.e., you only pay for your own ad when someone clicks on it. Then, you set a minimum daily budget that would never exceed your set budget.
You can also run PPC ads on Google, Facebook, Bing, Twitter, Instagram, etc., as a part of your HVAC advertising plan.
The PPC ads work for HVAC companies with an easy-to-follow rundown:
Choose your platform
The most common PPC platform is Google Ads, previously known as Google AdWords.
Through Google Ads, you advertise and market your website in Google search results for phrases and keywords, such as, ‘hvac repair company.’
Also, when it comes to marketing with social media, you can advertise your business on several networks, including Twitter, Facebook, Instagram, LinkedIn, and Pinterest.
If you choose to invest in social media advertising, it becomes crucial to understand that social media mainly focuses on the theory of brand awareness. It builds people’s understanding of your business, which can boost users to become clients later.
Set your budget
Once you opt to focus on your HVAC advertising strategy, you can decide your budget. When it comes to Google and Bing, you can set bids according to your ad’s money spend per click.
With Twitter and Facebook ads, you choose the timeframe for running your and the budget you want to spend on your ad over that period. Now, you can use their automatic bidding system to decide the most cost-effective bids for your ad campaign.
When advertising on Google Ads, your ads appear at the top of organic search results in the ads section, depending on your target keywords. Choose relevant keywords based on the phrases and words that people use to find HVAC services.
You can use various tools to select your keyword lists, including IO, Google Keyword Planner, etc.
Social media channels such as Twitter, Instagram, and Facebook allow you to target audiences tailored to the demographic location you want to reach.
2. Opt for Seasonal Advertising
Since all advertising doesn’t have the same value, some different ideas and strategies work apparently above the others depending on implementation and usage. Seasonal advertising from HVAC can help you produce a lot of additional revenue.
Whether your main emphasis lies in generating new leads or customer retention for heating and air conditioning repair, time management plays a crucial role in your advertising and marketing campaigns. The summer and winter months are vital to annual sales, and your advertising should show that.
The marketing campaign should begin at least 6-8 weeks before busy seasons. Such seasonal changes will help your company to reside in the customer’s eye that you are trying to reach.
Companies can accomplish campaigns successfully if done correctly. There are many success stories revealed using this strategy that is worth noting.
For example, an HVAC business in Arkansas generated a huge ROI (return on investment) of 839% using a furnace tune-up winter advertisement campaign.
3. Generate, Nurture and Convert Leads with Email Marketing
While considering HVAC advertising strategies, one of the best ways to market your business is email. Email marketing lets you target a qualified audience and provides you an opportunity to offer tons of information in your customer’s inboxes. Plus, it also increases an ROI of $44 for every $1 spent.
Use these tips to improve your email marketing success:
Encourage customers to go on your website
Whether you’re restoring your own email marketing campaign or starting a new one, the main focus should be on building your email subscriber list. You can easily grow your subscriber list by inviting the target audience to sign-up on your site to receive company news, updates, etc.
Encourage the audience to sign up for your email newsletter by offering giveaways, discounts, exclusive content, etc.
Optimize your email for mobile users
Studies show that 47% of emails are accessed on mobile devices.
That’s why it’s essential to make sure that consumers can navigate and read every element of your email on all devices, especially mobile and tablet. Else, you might see a peak rise in unopened and unsubscribing rates, which affects your HVAC advertising strategy.
Also, if you include a clickable CTA (call to action), make sure it works fine across all devices, and most importantly, the users should be able to click these buttons on their mobile devices.
4. Build A High-Quality Website to Grow Traffic and Revenue
Another important core of your HVAC advertising strategy is creating a website. If you are using all the above HVAC marketing ideas but not directing the users to your website or to a site that’s unusable and slow, then you’re decreasing your campaign’s potential.
To avoid this, you should go through the following measures:
Optimizing the website for search engines
Even if you create the best HVAC website, it won’t help your business if no one can search for it. The best way to find your company’s website online is with great SEO (search engine optimization).
SEO involves improving both off-page and on-page factors, which decide the ranking of your website in search engines.
Opt for a transparent approach
When your prospects are looking for an HVAC repair company, one of the determining factors is the price. If you aren’t honest about your pricing and services, you can easily drive your potential consumers to other competitors that are transparent.
Include testimonials and reviews
Including testimonials on your site helps you show customers that they can trust you.
Highlighting why your customers like to work with you can make you stand different from your competitors and assure your website visitors that you’re the perfect choice for them. After all, people just want assurance that their selection will do an excellent job with their HVAC needs.
5. Use Google for Follow-Up Ads
An interested customer could leave your site without filling out the lead-capture forms. Don’t worry! You can still convert the future client into a lead.
With Google follow-up ads or retargeting ads, all those consumer leads can get a second chance to look at your company. This is how it functions:
A consumer learns about your company through a postcard or local search.
They visit your website to learn more info about your company but don’t need HVAC services right now.
After they reach your website, they will be ‘cookied’ with a coding piece telling Google to begin showing them banner ads for your business.
When they start browsing the internet, these ads will be displayed anywhere when they go online.
This repeated contact increases the probability of them remembering your business when they need real help with HVAC.
Various studies revealed that this idea improves the response rates by 400%. It’s a proven and verified ad strategy, especially compared to the other tools available in today’s evolving digital world. You can considerably increase your returns by mixing your current advertising with follow-up ads.
Ready to Advertise Your HVAC Company!
If you’re interested in gathering and learning more about how advertising can benefit your HVAC company, JetRank will help. We at JetRank know how to thrive your HVAC company using advertising, and we have all the necessary tools to help take your marketing and advertising campaign to the next level.
Interact with us today for more info and a free quote!